The Muscle Help Foundation (MHF) require a variety of documentation to be distributed to stakeholders. Documentation must be on-brand, designer has free rein for all imagery and graphics.
The designs for the documents followed the Muscle Help Foundation (MHF) corporate branding. MHF had never created formal branded documentation. The documents were extremely text heavy and required strong colours, impactful imagery and infographics to break up the text and give focus on the content with complimentary images. The work for this charity has led us to volunteer and become a member of the fundraising board.
Objective: Kitchen Ergonomics were seeing low traction on their existing social media campaigns and competitions. They required a fresh approach with more engaging visuals.
Marketing Material: New ‘20 year’ Logo, Video Promotion, Showroom Posters, Monthly Posters, Social Media Campaign Graphics, ‘Big Prize’ Giveaway Poster ‘2000’s’style to reflect to start of the company in 2004.
Results:
> Instagram followers increased from Dec > Jan by 1636%
> Facebook followers increased from Dec > Jan by 760%
> Comments increased from Dec > Jan by 1066%
> Likes increased from Dec > Jan by 652%
> Saves increased from Dec > Jan by 676%
Conclusion: In only the first month, there has been a huge increase in company profile, website traffic, enquires, social media and Kitchen deposits.
Testimonial:
‘Wow what a difference, December was so quiet, we have had other competitions do a lot better, but nothing compared to using your visuals.’
Amy Locke, Marketing Manager, Kitchen Ergonomics